Fox Sports Net Taps Viewpoint Creative For Comprehensive NBA Branding Package

Fox Sports Net Taps Viewpoint Creative For Comprehensive NBA Branding Package
Viewpoint Creative, the award-winning creative agency with offices in Boston and Los Angeles, created the new branding package/comprehensiv e promotional toolkit for LA-based Fox Sports Net's coverage of the 2006-07 NBA season.

The customizable spots, which cleverly highlight the games and key match-ups, can be seen on all 15 regional channels across the U.S. that comprise Fox Sports Net.

"Fox Sports Net was looking for a creative package for their affiliates that contained a memorable concept that captured the core spirit of the game," explains Michael Middeleer, Viewpoint Creative Director.

"Their mandate to us was to avoid all basketball clich�s.

The challenge then was to find a great, standout idea that would also resonate with hardcore basketball fans."

Viewpoint responded with a bold concept centering on classic metal "pop and shoot" basketball arcade games from the 50s and 60s.

The spots begin with a hand dramatically starting the game followed by a long, tracking camera shot revealing the stylized retro stadium look inside it.

The shot ends with a dramatic swish of the ball through a hoop emblazoned with the FSN logo.